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August 2010 Please note: because of the late posting of our August Blog, our next posting will be during the first week of October. Visit us again in late September or early October if you want to know what we think is wrong with the web world! >Develop Your Own Web Strategy Back in July 1994, I and a business associate, a British consultant named Mike Riley, a whinger proud to be a Yorkshire-man, who frequently worked with me on large projects, were interviewed by the Seattle Times. At the time of the interview we were in the bar of the Hyatt Regency, in Bellevue, Washington, right next door to the Microsoft campus. We were hanging out there the day after a presentation we had made to a group of Seattle executives on the use of Computer Telephony Integration to improve customer service. Not surprisingly, the solution we were presenting was almost fully dependent on Microsoft software. The newspaper reporter picked us at random, to ask us our opinion on that day’s settlement between Microsoft and the D.O.J., regarding Microsoft’s monopolistic activities. Now let me be clear, I am no friend of Microsoft. However, having said that, I admit now, as I told the reporter then, that if it were not for Microsoft, business people like I would be out of work. The industry Microsoft created has in itself created hundreds of millions of jobs around the world. Mine is one of them. In fact, because of the technologies Microsoft’s own technology has spawned, I am now involved in at least 6 different lines of work, from global business consulting to oceanographic research of the impact of global warming on the Great Barrier Reef and Coral Sea, to software development, and even stem cell research… forms and kinds of business all of a type I never would have had a chance to get involved in if it were not for the technological breakthroughs Microsoft brought to the world. Speaking personally, I now own homes in 4 countries, have no mortgages, pay cash for my cars, and live very well, thank you—all because the technologies Microsoft has introduced over its years in business have allowed me to not only extend my career, but prosper in the process. I’m an old guy. Anything that can help me have this much fun, reinvent my career every three or four years, and make this much money should be outlawed. |
Internet Explorer is one of the unique Microsoft applications that helped change the world for me. Strangely, it could have done the same for you too, and, when it comes to business, it's not too late for you to use it to do just that for your company today. As I sit back here and watch how people are embracing the use of the web for business, I wonder why business managers didn't get it 15 years ago: anything that helps you sell products, you need to get busy learning about, and applying. Regardless, even after so many years of people not understanding the enormous opportunity the web brings to marketing and sales, as I watch it today I get all excited again about the revolution that is taking place. For me, it's great to see the world finally starting to sit up and take notice of the power of the technologies Microsoft brought to us. Yes, I know, Microsoft isn’t the only one who has given us great programs… but let’s face it, if Microsoft didn’t make its browser ubiquitous through their anti-competitive practices (dare I say that?), those who are technically challenged, which includes most of the people in the world today, wouldn’t have a clue as to how to surf the web. But now they do. And that means that you can get your company, and its products and services, in front of their eyeballs. More specifically, with a little effort on your part, you can use the web to market your products and services in ways that are a hundred times more effective than the way you are doing it right now. Here are some key implementation strategies you can use to achieve success online: |
>What you can learn from us >Influence Networks - Learn how to create market demand for your products.
>Nascent Market Stimulation - Most of your customers suffer from the same needs. Learn how to get your website to stimulate those needs, turn them into markets and create more buyers.
>Manage Customer Activity Patterns - Spending too much money on Google AdWords and key phrases? Try managing customer activity patterns instead. Create web sites where your existing customers are only too glad to bring new customers to you. >Create sites that make money >Create sites for your network of friends >Create sites to bring your old sports or military buddies together click here for a brief intro to Military Association websites... or here for the whole story Want to know how to do the same thing for your company that we talk about in our Blogs? Call us today at 1-206-666-3537 |
>Update Your Websites >Websites shouldn't be stand alone things. They should be the hub of your company's business processing system. Integrate your sites with your office systems so that they do the work for you. Make them smarter so that your customers get the service they expect and keep coming back for more. >Only one website? What are you thinking? You should have a site for every line of business. All distinct... and all linked. While you are at it, use WebSpecks' Intelligent Linking©, it is capable of recognizing real buyers from those just browsing. It anticipates your customer's needs, provides the answers they seek, and even does things like set appointments, send confirming eMails, call them the night before to remind them to come in or whatever... you get the picture, right? >How do we do this stuff? Intelligent algorithms, genetic algorithms and neural network programming in a Web 2.0 and 3.0 environment, isn't it great? Talk to us, we've got the answers. >Contact Us We serve global customers. It doesn't matter what country you are in, our team is international in scope, culturally sensitive and multilingual. Still, the best place to start is at "corporate"... right here in the good old USA.
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>Just The facts WebSpecks is a specialty provider of IP-based software frameworks that manage the high-level, complex, behavioral aspects of user-driven information access, retrieval and assimilation, especially as performed on the Web. The capabilities inherent in these frameworks find acceptance and utility in all forms of usage from supporting people’s Internet browsing habits through to assisting MNCs in managing corporate information propagation. One example of the utility of this is in the technology's ability to stimulate nascent markets, and in the process create and develop markets where none existed before. Once such markets are created the system is then able to act to incent and manage customer activity within the market by integrating all aspects of customer management, the provision of world class customer care, development of customer loyalty and retention, the stimulation of buying activities and more. On the whole, these systems fall under the guise of interactive, integrated Web 2.0 IT and IS infrastructures. More than this however, they are effective influence network modeling platforms of a type that help companies create markets, establish their market presence and dominate the market. continued
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While it may be difficult to get one's mind around the concept of creating technology frameworks that direct and channel the behavioral aspects of user-driven information access, retrieval and assimilation, it is much easier to understand our objective. Our objective is to create buying patterns that lead to sales for your company. And yet while we use Web 2.0 technology to do this, what the user sees is nothing more than a website. What you see on the other hand are more leads, more inquiries, more online appointments being made, higher customer retention, more purchases, and of course... more revenue. How we work this magic is proprietary, but we would be pleased to talk with you about it. If you are looking for more customers, greater market presence, or just to get a leg-up on your competition ... talk to us. You may be surprised what we can do for you. Thank You For more info, contact us at:
USA - digital v&f-Mail P: +1-206-666-3537 F: +1-206-666-3537 |
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