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>CEO's Blog November 2008 If one judged business by the comments new clients
make, it would seem as though the only people making money designing web
sites are those offering SEO. Remember back in the 70s when the buzz
words were “right-size” and “downsize”? And the 80s when everyone was
talking about “reengineering” the corporation? And the 90s when making
some sort of “quantum leap” or “paradigm shift” was what you talked
about if you wanted to impress people with your business knowledge? Well
today, the buzzword is “SEO.” God, I hate buzz words. But they exist, don’t they? And if using them is
the only way to get business managers to pay attention to details, well,
then perhaps they serve a purpose… albeit one which makes most users of
them look like little more than Johnny come lately managers. OK, I’ll stop complaining. Instead, let me tell you a few things that might make you not only sound knowledgeable if you use the term SEO, but actually help you accomplish something at the same time. First of all, SEO comes in two forms: Organic SEO, and what is normally referred to as PPC.
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Organic SEO deals primarily with the task of trying to raise a website’s search engine ranking as high as possible, in what is called the “organic listing” area of a search page. For Google, the organic listing area comprises the lower left portion of the screen, extending from the left margin to just right of center of the page. In the organic area, websites are listed in order of priority, based on a series of about 200 criteria that Google measures your site against. To get listed at the top of the organic listing area, your site obviously has to score high on the various 200+ criteria. PPC SEO is based on a completely different premise, having to do with your agreeing to pay a fee each time someone clicks on your website listing, whenever it appears in the non-organic area of the search page. |
>What you can learn from us
>Influence Networks - Learn how to create market demand for your products.
>Nascent Market Stimulation - Most of your customers suffer from the same needs. Learn how to get your website to stimulate those needs, turn them into markets and create more buyers.
>Manage Customer Activity Patterns - Spending too much money on Google AdWords and key phrases? Try managing customer activity patterns instead. Create web sites where your existing customers are only too glad to bring new customers to you. >Create sites that make money |
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>Update Your Websites >Websites shouldn't be stand alone things. They should be the hub of your company's business processing system. Integrate your sites with your office systems so that they do the work for you. Make them smarter so that your customers get the service they expect and keep coming back for more. >Only one website? What are you thinking??? You should have a site for every line of business. All distinct... and all linked. While you are at it, use WebSpecks' Intelligent Linking©, it is capable of recognizing real buyers from those just browsing. It anticipates your customer's needs, provides the answers they seek, and even does things like set appointments, send confirming eMails, call them the night before to remind them to come in, or whatever... you get the picture, right? >How do we do this stuff? Intelligent algorithms, genetic algorithms and neural network programming in a Web 2.0 environment, isn't it great? Talk to us, we've got the answers. >Contact Us We serve global customers. It doesn't matter what country you are in, our team is international in scope, culturally sensitive and multilingual. Still, the best place to start is at "corporate"... right here in the good old USA.
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>Just The facts WebSpecks is a specialty provider of IP-based software frameworks that manage the high-level, complex, behavioral aspects of user-driven information access, retrieval and assimilation, especially as performed on the Web. The capabilities inherent in these frameworks find acceptance and utility in all forms of usage from supporting people’s Internet browsing habits through to assisting MNCs in managing corporate information propagation. One example of the utility of this is in the technology's ability to stimulate nascent markets, and in the process create and develop markets where none existed before. Once such markets are created the system is then able to act to incent and manage customer activity within the market by integrating all aspects of customer management, the provision of world class customer care, development of customer loyalty and retention, the stimulation of buying activities and more. On the whole, these systems fall under the guise of interactive, integrated Web 2.0 IT and IS infrastructures. More than this however, they are effective influence network modeling platforms of a type that help companies create markets, establish their market presence and dominate the market. continued |
While it may be difficult to get one's mind around the concept of creating technology frameworks that direct and channel the behavioral aspects of user-driven information access, retrieval and assimilation, it is much easier to understand our objective. Our objective is to create buying patterns that lead to sales for your company. And yet while we use Web 2.0 technology to do this, what the user sees is nothing more than a website. What you see on the other hand are more leads, more inquiries, more online appointments being made, higher customer retention, more purchases, and of course... more revenue. How we work this magic is proprietary, but we would be pleased to talk with you about it. If you are looking for more customers, greater market presence, or just to get a leg-up on your competition ... talk to us. You may be surprised what we can do for you. Thank You For more info, contact us at:
USA - digital v&f-Mail P: +1-206-350-5152 F: +1-206-350-0648 |
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Copyright 2006-2008, WebSpecks Incorporated |
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