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>CEO's Blog >Web Design. The Trend Ahead.
It’s time for you to develop a new web strategy. In fact, with the
changes that have come about in terms of devices able to access the web,
and newer forms of web interaction, it is time that you sat down and
developed a new, fully comprehensive, Three Year Web Strategy.
Web strategy, you say? Hey, what do I need one of those for? I’ve
already got a sales and marketing strategy, and a big web presence,
isn’t that enough? continued next column ì
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What is a web strategy? The answer is simple: it’s an overarching, long term plan designed to lead to a specific outcome. In this case, by long term, we mean “by the end of 2011, as well as into 2012, and 2013.” And by specific outcome we mean a “web based plan designed to improve your business’ presence and effectiveness on the web.” For those of you not used to thinking
strategically, strategy
differs from tactics in that tactics are significantly more short term, behavior
oriented, and, more importantly, focus on the
science of arrangement. In fact, the
word tactics comes from a Greek word meaning "science of arrangement (of an
army).” Over the next three years… but at all costs definitely for the remainder of 2011, these are the areas you should be focusing on. Use the list we give you here as a guideline to determine how you will migrate your web presence from where it is now, to where it should be. Cleanliness Is Next To Godliness Without a doubt, people are tired of busy, noisy, confusing websites with lots of blinking advertisements pulling their eyes in every direction. The current trend, which will continue throughout 2011, 2012 and well into 2013, is towards simple and clean designs for websites. This means the use of white space, simple color palettes, and typography that has smooth, clean lines. |
>What you can learn from us >Influence Networks - Learn how to create market demand for your products.
>Nascent Market Stimulation - Most of your customers suffer from the same needs. Learn how to get your website to stimulate those needs, turn them into markets and create more buyers.
>Manage Customer Activity Patterns - Spending too much money on Google AdWords and key phrases? Try managing customer activity patterns instead. Create web sites where your existing customers are only too glad to bring new customers to you. >Leverage Social Media to increase profits >Increase your company's Customer Lifetime Value >Manage innovation to achieve results Create your company's own social network of valued customers. For example, support an association of ex-military people and their families, and then cater to their product and service needs. Click here for a brief intro to Military Association websites... or here for the whole story
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>Update Your Websites >Websites shouldn't be stand alone things. They should be the hub of your company's business processing system. Integrate your sites with your office systems so that they do the work for you. Make them smarter so that your customers get the service they expect and keep coming back for more. >Only one website? What are you thinking? You should have a site for every line of business. All distinct... and all linked. While you are at it, use WebSpecks' Intelligent Linking©, it is capable of recognizing real buyers from those just browsing. It anticipates your customer's needs, provides the answers they seek, and even does things like set appointments, send confirming eMails, call them the night before to remind them to come in or whatever... you get the picture, right? >How do we do this stuff? Intelligent algorithms, genetic algorithms and neural network programming in a Web 2.0 and 3.0 environment, isn't it great? Talk to us, we've got the answers. >Contact Us We serve global customers. It doesn't matter what country you are in, our team is international in scope, culturally sensitive and multilingual. Still, if you want to talk to us, the best place to start is at "corporate"... right here in the good old USA.
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>Just The facts WebSpecks is a specialty provider of IP-based software frameworks that manage the high-level, complex, behavioral aspects of user-driven information access, retrieval and assimilation, especially as performed on the Web. The capabilities inherent in these frameworks find acceptance and utility in all forms of usage from supporting people’s Internet browsing habits through to assisting MNCs in managing corporate information propagation. One example of the utility of this is in the technology's ability to stimulate nascent markets, and in the process create and develop markets where none existed before. Once such markets are created the system is then able to act to incent and manage customer activity within the market by integrating all aspects of customer management, the provision of world class customer care, development of customer loyalty and retention, the stimulation of buying activities and more. On the whole, these systems fall under the guise of interactive, integrated Web 2.0 IT and IS infrastructures. More than this however, they are effective influence network modeling platforms of a type that help companies create markets, establish their market presence and dominate the market. continued
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While it may be difficult to get one's mind around the concept of creating technology frameworks that direct and channel the behavioral aspects of user-driven information access, retrieval and assimilation, it is much easier to understand our objective. Our objective is to create buying patterns that lead to sales for your company. And yet while we use Web 2.0 technology to do this, what the user sees is nothing more than a website. What you see on the other hand are more leads, more inquiries, more online appointments being made, higher customer retention, more purchases, and of course... more revenue. How we work this magic is proprietary, but we would be pleased to talk with you about it. If you are looking for more customers, greater market presence, or just to get a leg-up on your competition ... talk to us. You may be surprised what we can do for you. Thank You For more info, contact us at:
USA - digital v&f-Mail P: +1-206-801-3013 F: +1-206-801-3013 |
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Global Strategy & Tactic Experts In The Use & Application of Emerging Technologies Copyright 2006-2011, WebSpecks Incorporated |
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