|
|
||
|
Home | What We Do | Blog Archive | Useful Links | Ideas Are Free | Talk To Us |
||
|
>Company Overview WebSpecks is a global management consulting company with deep industry knowledge and specialized expertise in emerging technologies. Our focus is on helping CEO's develop effective strategic and tactical solutions that increase Customer Lifetime Value via programs that meld the use and application of emerging technologies with an improved operational focus, more rigorous process management, and operative risk management... all with the goal of achieving an organizational transformation that creates exponential growth and market dominance. In doing this we make use of the best of leading edge business management techniques, with a focus on people alignment, agility, and speed. Underlying all of this however is our slavish belief that unique value can be derived for a company from the early and effective application of those new technologies consumers are embracing. From Web 2.0 & 3.0, through to social networks, automated business process management, real time reporting, and integrated enterprise solutions, we see technology as a means to an end; one that can help your managers better control their ability to meet the KPIs you set for them. Incorporated in Nevada, we have virtual staff located globally. We currently maintain project management staff in Seattle, client solution development and engineering teams in Singapore, software development facilities in Manila and Trivandrum, and sales, client and executive management groups in London, Brisbane, Beijing, and Palm Springs. Our products are more like custom solutions than they are off the shelf products. However, to be candid, most of our solutions are based upon a core set of software, communication, data, and IT–IS capabilities centered around Web 2.0, 3.0, and TCP/IP technologies. More important than our products however is our focus on developing customer facing solutions for small, medium and large corporations, where those solutions achieve the aforementioned goals. Technologically, all the solutions we develop are completed using standard, commercially available platforms and frameworks. This assures each application's long term value, upgradeability, scalability, extensibility and reliability. Technologies like Microsoft's .NET and Sharepoint are frequently used in the development of WebSpecks' solutions, as are Android, Linux, Chrome OS, Symbian, and open system technologies like PHP, MySQL and others. Still, in the end, it's not about products or technology, it's about finding a way to leverage your company's strengths by giving your managers access to faster, more understandable, and actionable information. Yes, we use technology to do this, but without the tactical improvements we help you implement, the technology itself would be of little value. In this regard, if we had to pick one phrase to summarize our core competencies, it would be to say that our strength lies in helping you increase the lifetime value of your customers; a concept better known as Customer Lifetime Value (CLV). More than just a notion without metrics to stand on, our approach helps you build strategic and tactical programs that can be measured via improvements in the discounted net present value of expected future cash flows from your customers. We target improvements in this area by developing effective Customer Facing Solutions that will achieve your corporate goals. Simply put, it's in this area that our skills leap beyond those of the average consulting, software, business process engineering, or internet or mobile platform application development company. More than technology, we develop interactive business eco-systems that draw customer's closer to your company, help recruit more customers, increase customer retention, and spur more buying decisions on their part. WebSpecks Incorporated: a new company for a new time... a time when customer loyalty is dead, customer care is king, customer expectations are high, and a time when only those company's that truly cater to customer needs will dominate their market. |
>What exactly is Web 2.0 & 3.0? Since what we do is develop corporate solutions in the mobile web, Web 2.0, and Web 3.0 environment, it's fair to ask what these things are. The accepted definition says that Web 2.0 (and most Web 3.0) applications are “…those that make the most of the intrinsic advantages of the Internet as a platform: delivering software as a continually-updated service that gets better the more people use it, consuming and remixing data from multiple sources, including individual users, while providing their own data and services in a form that allows remixing by others, creating network effects through an ‘architecture of participation,’ and going beyond the page metaphor of Web 1.0 to deliver rich user experiences." [1] What this means is anyone's guess. While this statement can certainly be parsed until the meaning is figured out, by itself the statement over-intellectualizes both Web 2.0 and Web 3.0... probably for the sake of impressing the reader with the author's vast intellectual perspicuity. Harrumph. Web 2.0 as well as Web 3.0 is nothing more than the application of current web capabilities to the task of delivering more value to the people who use it. To be sure, there are some pretty impressive things that can be done with both Web 2.0 & 3.0, especially when it comes to interactivity designed to stimulate buying decisions in social networks. And this is even more so when it comes to the mobile web, where the integration of capabilities like GPS location tracking and "push" technology can target consumers while they are "in the decision making mood." Even so, in the end, if your web developer doesn't understand the dynamics of how your company finds customers, sells to them and satisfies their needs, all of his technical expertise will be for naught. In that case, Web 2.0 won't be any different for you than Web 1.0... and Web 3.0, well, it won't have any value at all. Returning to the central question, the difference between Web 2.0 and 3.0 is inconsequential. In both cases, the objective shouldn't be to select a technology, but to use it properly to develop integrated web and mobile media based capabilities that appeal to mobile, internet, cell phone, and other real time users... especially those consumers who depend on today's newest communication platforms to help them navigate through life, and more and more, look to their use as a means to impart sanity to the chaotic world in which they live. Within this customer defined world, our goal is to help these "communication platform users" achieve the sanity and sense of purpose they seek whenever they interact with your company. Our objective then is not to push a technology at you, but to help organizations like yours bring value closer to the customer, by adding wealth to the process of serving the customer: serving the customer with value added, wealth creating, improved customer service. We do this by using emerging technologies, including Web 2.0 & 3.0, to create Customer Value. In this case, we define Customer Value (as opposed to Customer Lifetime Value, which is a different concept) in the following way: Value as perceived by the customer is that principle that seems to offer safe guidance in every sort of productive effort. In other words, the safety customers seeks in the buying process comes from buying from (or doing business with) a company with a reputation for providing pre- and post- market value during the customer-company interchange. To do this, companies must place customers at the center of their universe, and to accomplish that, a company must use and apply emerging management, measurement, and technologic solutions. In the end, our job is help you design and implement these solutions. It's not about Web 2.0 or 3.0, it's about leveraging your company to greater success. |
Consulting & Solution Design including
Strategic Assessment Operational Reviews Customer Facing Methodology Reviews Web & Site Status & Strategy Reviews Solution Design and Specification
Systems Integration including Project Specification Project Management Third Party Vendor Liaison Systems Integration Solution Installation, Support & Service
Software & Product Solutions including Actionable information systems Trusted data analytic systems Website and mobile web development Integrated web networks Internal IP-based Information Management Systems Corporate Information Management Intra- and Extranets Custom web &
mobile platform software - Demand stimulation platforms - Nascent market stimulation networks - Market creation platforms - Market management networks - Influence network modeling - Intelligent website linking systems
>Build solutions that deliver customers >Deliver value to retain customers >Leverage real-time information to trans-form insight into action |
|
>Integrated
Transformative WebSpecks creates unique customer facing solutions by integrating applications like websites, call centers, eMail, eCommerce, order processing, trusted data, customer value analytic, and other systems with Web 2.0, 3.0, mobile platforms, data warehousing, and 'social networking' systems. Social networking systems in particular, when properly designed, provide excellent market stimulation platforms. Customers accept and enjoy their use, as they provide a way to extract additional value from a customer's relationship with a company. One need only look at MySpace.com, FaceBook.com, Yahoo! Groups and a few others to see how advertisers have used the inherent strength of online social networks to increase customer retention and buying activities. If platforms like these didn't stimulate buying activities, companies wouldn't be paying billions of dollars to acquire MySpace and others. The social network platforms we develop are designed to fit your company's customer facing profile, the result of which is that they take on the attributes of a Market Stimulation Platform, and more rightly should be classified as such instead of a social network.
We define the integration
of Customer Facing Systems and
Market Stimulation Platforms
as a 'Leveraged Platform'. Once we have created a Leveraged Platform for
you, we
integrate it with
your own back-office systems. This allows your managers to have real-time customer activity tracking and control, so that
your sales, marketing, call center, and order processing staff are able to manage
and stimulate customer buying activities. In this case, information
governance and management becomes key.
|
The next step is to build Automated Interactive Intelligence into the composite framework. AII provides the finishing touch, assuring that customers are able to move effortlessly and quickly through your company's information systems, as they search for the knowledge they seek, validate it, and are stimulated to place orders. The process looks as follows:
Examples of the Customer Facing Systems and Market Stimulation Platforms which we integrate to create Leveraged Platforms include:
>Leveraged
Platform -
- Customer care systems
which we integrate with... |
>Leveraged
Platform -
These Leveraged Platforms are then further integrated with Back-office support systems. Such systems include:
>Back-office Support Systems
- Work flow processing systems
- Voice Recording Systems - APS (planning) systems - Supply Chain Management Systems - BPM (management) systems
We impart intelligence to the final entity through our use of proprietary Web 2.0 based Automated Interactive Intelligence processes. These include:
- Artificial Intelligence Algorithms - Neural Network Programming - Intelligent Website Linking systems - Intelligent Traffic Tracking Algorithms - Intelligent Activity Tracking Algorithms ... and other proprietary techniques |
|
[1] Tim O'Reilly, http://www.oreillynet.com Copyright 2006-20011, WebSpecks Incorporated |
||
