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>Company Overview

WebSpecks is a Web 2.0 enterprise solution company. Incorporated in Nevada, the company has virtual staff located globally. It currently maintains project management staff in Seattle, client solution development and engineering teams in Singapore, software development facilities in Manila, and sales, client and executive management groups in London, Brisbane and Palm Springs.

The company's products are primarily software based Web 2.0 applications. Each is custom designed to provide customer facing solutions to small, medium and large corporations. Yet while designed on an individual basis, all "builds" are completed using standard, commercially available platforms and frameworks. This assures each application's long term value, upgradeability, scalability, extensibility and reliability. Technologies like Microsoft's .NET and Sharepoint are frequently used in the development of WebSpecks' solutions, as are open system technologies like PHP, MySQL and others.

More than a software development house, WebSpecks maintains keen expertise in the  practical application of Customer Facing Solutions to corporate needs. It's in this area that WebSpecks' skills leap beyond those of the average internet application development company. More than websites, WebSpecks develops interactive applications that draw customer's closer to your company, help recruit more customers, increase customer retention and spur more buying decisions on the part of customers. To add force to this value, we integrate our solutions with your back-office systems so that your executives can proactively manage, hands-on, and on a daily basis, the systems that drive revenue growth and profitability.

WebSpecks Incorporated: a new company for a new time... a time when customer loyalty is dead, customer care is king, customer expectations are high, and a time when only those company's that truly cater to customer needs will dominate their market.

>What exactly is Web 2.0?

Since what we do is develop corporate solutions in the Web 2.0 environment, it's fair to ask what Web 2.0 is.

The accepted definition says that Web 2.0 applications are “…those that make the most of the intrinsic advantages of the Internet as a platform: delivering software as a continually-updated service that gets better the more people use it, consuming and remixing data from multiple sources, including individual users, while providing their own data and services in a form that allows remixing by others, creating network effects through an ‘architecture of participation,’ and going beyond the page metaphor of Web 1.0 to deliver rich user experiences." [1]

What this means is anyone's guess. While this statement can certainly be parsed until the meaning is figured out, by itself the statement over-intellectualizes Web 2.0... probably for the sake of impressing the reader with the author's vast intellectual perspicuity. Harrumph.

Web 2.0 is nothing more than the application of current web capabilities to the task of delivering more value to the people who use it.

To be sure, there are some pretty impressive things that can  be done with Web 2.0, especially when it comes to interactivity designed to stimulate buying decisions in social networks. Even so, in the end, if your web developer doesn't understand the dynamics of how your company finds customers, sells to them and satisfies their needs, all of his technical expertise will be for naught. In that case, Web 2.0 won't be any different for you than Web 1.0.

For us, Web 2.0 means developing web-based capabilities that not only appeal to web users who surf the web for fun, but more importantly, those who use it to gather information, assimilate it as intelligence, and feel compelled to make buying decisions based on their newly gained knowledge. Among that group are information seekers who don't yet know that they are 'buyers', and companies like yours that are ready to sell to them once your website helps them recognize the gripping need they have to buy something from you.

>WebSpecks' Services
 

Consulting & Solution Design Engagements

including

Architectural Reviews

Operational Reviews

Customer Facing Methodology Reviews

Web & Site Status & Strategy Reviews

Solution Design and Specification

 

Systems Integration

including

Project Specification

Project Management

Third Party Vendor Liaison

Systems Integration

Solution Installation, Support & Service

 

Software & Product Solutions

including

Web site development

Integrated web networks

Internal IP-based Information

      Management Systems

Corporate Information Management

       Intra- and Extranets

Custom Web 2.0 software solutions,

      e.g.

   - Nascent market stimulation

      networks

   - Market creation platforms

   - Market management networks

   - Influence network modeling

   - Intelligent website linking systems

 

>Build websites that deliver customers

>Integrated Web 2.0 Solutions

WebSpecks creates unique customer facing solutions by integrating applications like websites, call centers, eMail systems and eCommerce systems with Web 2.0 'social networking' systems. Social networking systems, when properly designed, provide excellent market stimulation platforms. Customers accept and enjoy their use, as they provide a way to extract additional value from a customer's relationship with a company.

One need only look at MySpace.com, FaceBook.com, Yahoo! Groups and a few others to see how advertisers have used the inherent strength of online social networks to increase customer retention and buying activities. If platforms like these didn't stimulate buying activities, companies wouldn't be paying billions of dollars to acquire MySpace and others.

The social network platforms we develop are designed to fit your company's customer facing profile, the result of which is that they take on the attributes of a Market Stimulation Platform, and more rightly should be classified as such instead of a social network.

We define the integration of Customer Facing Systems and Market Stimulation Platforms as a 'Leveraged Platform'. Once we have created a Leveraged Platform for you, we integrate it with your own back-office systems. This allows your managers to have real time customer activity tracking and control, so that they are able to manage and stimulate customer buying activities.
 

 

The next step is to build Automated Interactive Intelligence into the composite framework. AII provides the finishing touch, assuring that customers are able to move effortlessly and quickly through your company's information systems, as they search for the knowledge they seek, validate it, and are stimulated to place orders.

The process looks as follows:

Examples of the Customer Facing Systems and Market Stimulation Platforms which we integrate to create Leveraged Platforms include:

>Leveraged Platform - 
Customer Facing Applications:

- Customer care systems
- Call centers
- Corporate websites
- Informational (product & LOB) websites
- eMail, vMail, eFax systems

- eCommerce systems
- Service centers
- Corporate information systems

 

which we integrate with...

>Leveraged Platform -
Web 2.0 Market Stimulation Systems:

- Customer feedback forms

- Customer & user blogs
- Online User Groups
- Customer product review systems
- Social networking sites
- Online satisfaction reporting sites
- Online product seminars & training
- Online Sponsors
- Online customer self tracking systems
- Online customer self service systems
- Online Support Groups
- Online product 'Chapters'
- Online Advisory Teams
- Automated contact systems
- Automated scheduling systems

These Leveraged Platforms are then further integrated with Back-office support systems. Such systems include:

 

>Back-office Support Systems

- Work flow processing systems
- Order entry systems
- BPS (scheduling) systems
- Accounting & reporting systems
- PBXs, ACDs, IVRs, CTI & EAI systems
- Voice Announcement Systems

- Voice Recording Systems
- Data Warehousing Systems

- APS (planning) systems

- Supply Chain Management Systems

- BPM (management) systems

 

We impart intelligence to the final entity through our use of proprietary Web 2.0 based Automated Interactive Intelligence processes. These include:

 

- Artificial Intelligence Algorithms
- Genetic Algorithms

- Neural Network Programming

- Intelligent Website Linking systems

- Intelligent Traffic Tracking Algorithms

- Intelligent Activity Tracking Algorithms

... and other proprietary techniques


[1] Tim O'Reilly, http://www.oreillynet.com

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